About Georgia
I’ve spent nearly a decade working in social media strategy and content creation.
I help brands make sure their social media content and campaigns get shared by young people.
I’ll show how to master platforms from Instagram, TikTok, YouTube, Reddit and Substack.
Strategic Social Storytelling, Made Simple
Need help with your social media strategy? I can advise on launches, campaigns, and overarching strategy tweaks.
How We’ll Work Together
How do you create content for a generation that’s online to be entertained?
How do you build a brand Gen-Z enjoys and respects?
I teach brands how to adapt their work for modern audiences.
My work focuses on transforming complex ideas into simple, digestible content for social media channels. I work to make traditional messaging relevant to your audience.
My Qualifications
- Degree from Monashh University (Bachelor of Arts in Literary Studies and Journlism). Postgraduate degree at RMIT University (Advanced Diploma of Business in Public Relations)
- A decade of experience in social media across major platforms (Facebook, Instagram, LinkedIn, X, TikTok, Reddit & Substack).
- Advanced knowledge of the social media landscape, including tools, and platforms (publishing, administration, analytics, backend systems)
- Deep knowledge of popular cultural trends, including experience delivering reactive content both hands-on and with influencers
- Proven ability to plan and execute social media strategies, translate strategy into measurable actions, and apply robust measurement frameworks.
- Experience leading and managing agencies and working effectively across multiple geographies and organisational structures.
- Skilled in creative development for social, including content, messaging, and copywriting, with a strong eye for innovation and standout ideas.
Georgia Tappy - Social Media Strategy 