creative portfolio

Tourism: I’ve worked on world-famous properties like Wilson’s Prom, Great Ocean Road, 12 Apostles & THE Grampians. For Parks Victoria, I created a viral Reel that reached 970k people organically, notably 946k non-followers and was watched over 1.2m times. 97k people liked this video and left 279 comments. This video was shared 19k times and had over 9k saves. I’ve also worked with Tourism Victoria, Tourism Australia and the city of Melbourne on campaigns driving visitation and revenue.

personal brands: I’ve worked on Substack strategies for authors like Bri Lee, social media for book reviewers like cameron @slaggybookclub and brand refreshes for podcasts like the Culture Club podcast with hosts Maggie Zhou and Jasmine Wallis.

education: rmit university. Worked on campaigns with the National Gallery of Victoria, Salomon Shoes, City of Melbourne, Metro Tunnel, ACMI, United Nations, Melbourne Fringe, and Disney.

Advertising: ogilvy pr and Pulse Communications.

product and corporate: Audible, Mars Wrigley Australia, Inter-Continental Hotel Groups, Britax and Quick Lane.

NFP & purpose-driven: created a social media campaign that brought in $500,000 in donations for the epilepsy foundation of Australia.

government: the Department of Education, the e-safety commissioner.